Last April, Andrew Dumont wrote a helpful article explaining some of the differences between sales and business development. Just like Andrew, we regularly find ourselves explaining what these differences are. He writes, “Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from co-workers to industry peers. This stems primarily, I believe, from the shift in titles of salespeople to business development – which has been done in an effort to avoid the negative connotation that surrounds it. In reality, the two are very different.”
Click here to read the entire article.
If you use the terms Business Development and Sales interchangeably, you're doing it wrong.— Andrew Dumont (@AndrewDumont) March 22, 2013